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Need for Speed: The Run is a racing video game, the 18th title in the long-running Need for Speed franchise, and developed by EA Black Box and published by Electronic Arts. The Wii and 3DS versions were developed by Firebrand Games, the team behind Undercover and Nitro (both DS versions). It was released in North America on November 15, 2011 and November 18, 2011 in Europe. It is the last game in the franchise to be developed by Black Box, though It is unknown if the developer would be creating any Need for Speed titles in the future.
The game is described as an "illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies. All you have are your driving skills and sheer determination".^[6]
Producers Jason DeLong and Steve Anthony stated during an interview that Black Box aimed to obtain critical acclaim after their last game received universally poor ratings.^[7] The Run was in production for three years even though previous Black Box titles had much shorter development periods.^[8]
Upon its Release, The title received mixed to nearly poor reviews from critics, with most of the criticism was due to its lackluster story, Rubberband/Awkward AI, long loading times as well as the entire game being short. The game was also a commercial failure, failing to penerate at the Top 10 weekly gaming charts during its first week of release.^[9] the poor reception and the poor sales made EA to cancel the iOS port.^[10]

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